The collaboration between the club and Konami started in 2019 and is now set to continue well into the foreseeable future.
This development means that Konami will retain multiple commercial rights including player access, media opportunities and the use of official club branding, imagery and recreation in the eFootball series.
United fans will perhaps know Konami best for their famous Pro Evolution Soccer series, which during its time, was widely considered to be the best console-based football game.
In their statement issued earlier on Tuesday, United relayed that Konami have supported the club in its endeavours over the initial five-year partnership period and both parties are excited about what the future holds.
Florence Lafaye, Commercial Director at Manchester United, said: “We are delighted that Konami will continue as a key member of our family of partners and we are excited about the opportunities our involvement with the eFootball series brings.”
“Our long-standing partnership has enabled the club to engage meaningfully with new and younger audiences as well as showcase the Manchester United brand in the digital entertainment world, an important sector for us as we look to the future.”
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