United fans will perhaps know Konami best for their famous Pro Evolution Soccer series, which during its time, was widely considered to be the best console-based football game.
In their statement issued earlier on Tuesday, United relayed that Konami have supported the club in its endeavours over the initial five-year partnership period and both parties are excited about what the future holds.
Naoki Morita, Konami Digital Entertainment B.V.’s European President, remarked: “It is very exciting to be announcing an extension to such a successful partnership. Manchester United are truly one of the giants of world football, we are proud to have them as part of the eFootball series now and for the next few years thanks to this renewal.”
“We endeavour to keep evolving our product to bring the best user experience possible.”
Florence Lafaye, Commercial Director at Manchester United, said: “We are delighted that Konami will continue as a key member of our family of partners and we are excited about the opportunities our involvement with the eFootball series brings.”
“Our long-standing partnership has enabled the club to engage meaningfully with new and younger audiences as well as showcase the Manchester United brand in the digital entertainment world, an important sector for us as we look to the future.”
This move comes less than a week after United and Qualcomm also triggered an extension of their principal shirt partnership.
It was stated that United’s new deal with Qualcomm will run until 2029.
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