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Sir Jim Ratcliffe overhaul continues as ex-Chelsea chief drafted into senior Man Utd role

As the head of INEOS continues to make changes at Manchester United, Sir Jim Ratcliffe is expected to announce another significant off-field appointment.

Since purchasing a minority interest in the team back in December, Ratcliffe has assumed complete authority over football operations. Since then, they have hired Jason Wilcox as technical director after stealing Omar Berrada, their new chief executive, from Manchester City, their rivals.

Dan Ashworth, who started a gardening leave in February, is also anticipated to take over as United’s next sporting director; however, talks with Newcastle are still underway.

Additionally, Toby Craig is expected to join United as chief communications officer, per a Daily Mail article. Ellie Norman, who is leaving United to take on a new role, will be replaced by Craig. According to the source, Craig’s job responsibilities will differ from Norman’s, with a large emphasis on public affairs and communications.

It is claimed that club staff were informed of Craig’s appointment on Tuesday morning and he is set to start work on July 13. He previously spent eight years at City, where he worked alongside Berrada, and left his role as Chelsea’s director of communications and public affairs last year.

Ratcliffe has previously spoken about how important the “organisational structure” is for United, stating back in February: “The key challenge here is that longer term. We need to do things well and properly, and thoroughly, and not rush at it, so it’s not an overnight change it’s going to take two or three (seasons).

“You have to ask the fans for some patience. I know the world these days likes instant gratification but that’s not the case with football really. Look at Pep at Man City. It didn’t happen overnight it takes time to build a squad but you know it’s not really the way that we’re looking at it from a squad point of view.

“What you need are the foundations to be in a good place for Manchester United to be successful, which means that, from our point of view anyway, that you need the right organisational structure, which means not having a coach reporting to the chief executive for instance. You need the right organisation structure and that’s not going to be too complicated.

“Then we need to populate all the key roles with people who are best in class, 10 out of 10s, and there’s clearly a lot of interest in these roles in Manchester United, because it’s one of the biggest clubs in the world but also it’s one of the biggest challenges, because you’re taking it from a difficult place to hopefully where it should be at the top of the pyramid.”


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